<ul><li>The 12th edition of Leiria Film Fest showcased a vibrant and inclusive visual identity designed by Paulo Graça, known as Senhor Paulinho.</li><li>Senhor Paulinho's design philosophy for the festival focused on creating a visual experience that celebrates cinema's universal appeal and emotional connection with audiences.</li><li>The graphic concept for Leiria Film Fest 2025 featured illustrative, hand-drawn elements with a naive aesthetic, symbolizing the spontaneity of children's drawings and the texture of film stock.</li><li>The branding strategy aimed for versatility, with visual elements that scaled across various platforms, maintaining a cohesive identity and inviting individuals of all ages to experience the festival's cultural celebration of cinema.</li></ul>

Leiria Film Fest: Playful Branding & Visual Identity

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