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Lemnisk Un...
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Bloomberg Quint

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Lemnisk Unveils AI Innovations To Power Personalised Customer Engagement

  • Lemnisk, a marketing technology company, has launched AI innovations for personalized customer engagement.
  • The platform offers advanced AI-driven marketing automation capabilities supported by enterprise-grade security.
  • Key features include real-time event-driven predictive scoring for audience categorization based on purchase likelihood or churn probability.
  • Entity-level identity resolution allows unification of customer intelligence across different business lines for targeted campaigns.
  • Voice-to-CDP feature enables auto-transcription of contact center recordings for real-time segmentation and personalization.
  • MCP Compliance for AI agents ensures secure access to contextual enterprise data for completing transactions within conversations.
  • Subra Krishnan, CEO of Lemnisk, emphasizes the need for AI-driven customer engagement to meet evolving demands.
  • The AI-powered capabilities are now accessible to all Lemnisk customers for enhancing customer interactions and loyalty.

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