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Lessons From Running Bitrefill, Premier Bitcoin E-Commerce Platform
- Swedish Bitcoin e-commerce platform, Bitrefill, has survived 10 years due to financial independence, focusing on customer experience and listening to feedback rather than believing hype.
- The company's co-founder and CEO, Sergej Kotliar, explains the challenges involved in broadening its small user base and its ongoing focus on what matters.
- The company’s goal is to ensure customers can easily spend their cryptocurrencies on everyday goods - a mission remaining the same after a decade of operation in more than 180 countries.
- Kotliar warns that it's important to avoid believing social hype as crypto enthusiasts can over-inflate the impact of their groups.
- Venture capital is not essential for crypto companies to survive and grow. Kotliar warns they can become captured by their initial audience, rather than listening to the wider potential market, but focus on meeting customer needs instead.
- Surviving as a Bitcoin or crypto company is about learning how to stay viable in market downturns as well as thriving when markets boom. Winning customer trust across the globe is key to that success.
- Bitrefill is committed to being present where all people are, not only those interested in cryptocurrencies. It offers a one-stop-shop solution for making everyday purchases online with crypto.
- Feedback is critical to the ongoing development of Bitrefill products. Listening and acting on feedback is a core feature of the company’s growth strategy.
- Bitrefill's mission remains the same, but the company is looking into adding functionality for stablecoins on Lightning Network to provide an easier and faster payment experience for users.
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