<ul><li>User research in gaming has expanded beyond playtesting to explore cognitive load, player motivation, and emotional experiences.</li><li>AAA studios like Ubisoft, EA, and Naughty Dog employ UX researchers to understand how games feel to play, not just if they work.</li><li>UX research has influenced game design elements such as camera angle, enemy behavior, and sound design for emotionally intense moments.</li><li>User researchers are now actively involved in constant iteration, conducting A/B testing, remote diary studies, and analyzing telemetry data.</li></ul>

Leveling Up: How User Research is Transforming the Gaming Experience

Discover more