<ul><li>NPS is based on a simple yet effective concept of measuring customer satisfaction.</li><li>Customers are categorized into three groups based on their responses.</li><li>By analyzing NPS data, valuable insights into customer satisfaction and dissatisfaction can be obtained.</li><li>NPS directly impacts revenue growth, word-of-mouth marketing, operational efficiency, product development, employee engagement, competitive advantage, and business performance.</li></ul>

Leveraging NPS Surveys: A Smart Approach to Measuring and Improving Customer Satisfaction

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