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Licious acquires offline retailer My Chicken and More

  • Delightful Gourmet, the parent company of Licious, has acquired offline retailer My Chicken and More in a cash and equity deal.
  • Licious aims to strengthen its omni-channel presence by expanding its physical retail footprint with My Chicken and More's 23 outlets.
  • My Chicken and More processes 1.6 million to 1.8 million orders annually and generated revenues of Rs 110 crore in 2023.
  • The acquisition aligns with Licious's vision of improving customer accessibility, quality, and transparency in the meat and seafood industry.

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