<ul data-eligibleForWebStory="false"><li>Life insurance companies plan to spend Rs 450 crore on a three-year multimedia awareness campaign to boost penetration.</li><li>The campaign, themed 'Sabse Pehle Life Insurance', aims to address the decline in insurance penetration over the past few years.</li><li>Only about 36 crore out of 140 crore people in India currently have insurance cover, showing a significant gap in coverage.</li><li>The campaign initially focuses on term, child, and savings plans to educate the public about the importance of insurance.</li></ul>

Life Insurers To Spend Rs 450 Crore On Three Year Awareness Campaign To Boost Penetration

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