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Lights, camera, AI: This startup helps advertisers create studio-quality ads with AI
- Hypergro.ai offers AI-driven solutions to help advertisers create high-quality ads quickly and cost-effectively, leading to increased engagement and conversions.
- The startup's platform, with an investment of Rs 60 lakh, enables brands to make personalised, data-driven decisions for marketing promotions in the short video space.
- Hypergro's offerings include various AI technologies like AdGen AI, AdGPT, Audience AI, Image Fusion AI, and Adlytics AI for streamlined ad production and performance tracking.
- The company has over 140 paid clients and 65 subscription-based clients, offering monthly subscriptions at Rs 50,000 and assisting in influencer collaborations.
- By leveraging AI and deep analytics, Hypergro creates dynamic video ads, transforms static images into videos, and tracks campaign performance across platforms.
- Partnered with tech giants like Google, Meta, and OpenAI, Hypergro utilizes both open-source and proprietary language models for efficient content generation.
- The startup, founded in 2022, has secured Rs 7 crore in pre-Series A funding, aiming for international expansion and enhancing its hyper-personalised video generation engine.
- Hypergro faces challenges regarding AI-generated content skepticism but focuses on maintaining data privacy, compliance, and brand-specific AI training to build trust.
- The company targets a revenue of Rs 20-30 crore by FY26, emphasizing AI research and team expansion for enterprise growth and global market integration.
- Overall, Hypergro.ai's AI-infused approach aims to revolutionize digital advertising by providing efficient, cost-effective, and personalized solutions for brands.
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