<ul><li>Chennai-based startup Wheelocity aims to tap into the untapped market of rural India by building a platform that enables people in semi-urban and rural areas to shop online.</li><li>They are focused on providing a 100x better alternative to consumers in these areas and have taken a 'phygital' approach, using electric three-wheelers to physically deliver goods and gain the trust of consumers.</li><li>The startup currently offers its e-commerce platform in 3,500 villages and plans to scale to 20,000 towns and villages in the next 12 months.</li><li>Lightspeed, Wheelocity's existing investor, has led its Series A2 funding round of $15 million, recognizing the large and untapped market size and the startup's unique business model.</li></ul>

Lightspeed doubles down on Wheelocity as it pivots to rural India commerce

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