<ul><li>LinkedIn quietly emerges as a formidable Twitter alternative, outpacing rivals in web traffic and app usage. Since Elon Musk's Twitter acquisition, LinkedIn's traffic surged by 18% while X declined by 10%.</li><li>The platform's mobile app downloads remained steady, contrasting with X's 24% drop post-rebranding. Microsoft's addition of gaming and short-form videos aims to attract former Twitter users, especially Gen Z.</li><li>Despite higher subscription costs, LinkedIn's app revenue skyrocketed to $119 million in Q1 2024, surpassing X and Snapchat combined. With its steady growth, LinkedIn poses a significant challenge to traditional social media giants.</li></ul>

LinkedIn is the Twitter/X rival no one is talking about

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