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LinkedIn wants to have its TikTok era
- LinkedIn has been introducing a TikTok-like vertical video feed, where creators share career advice, news, and more. Since the spring, most LinkedIn users now have access to it.
- Creators say that their engagement on the platform has just exploded since they started posting videos.
- Engagement and impressions of video posts are found to be much more than on text or photo posts. Video posts get 1.4 times as much engagement on LinkedIn compared to other posts.
- This could be a key for the platform to cement itself as a core platform for creators, unlock more ad revenue, and keep people checking their feeds regularly.
- LinkedIn is encouraging creators to post 'short', 'snappy' and 'actionable' videos and to avoid creating content that feels 'too sales-y'. The videos should be kept to under two minutes.
- The platform has not yet introduced a monetization program directly for creators, although some creators have been working on LinkedIn-focused brand deals and reaching out to sponsors.
- Three top platforms of makers, including YouTube, TikTok, and Instagram are all heavily focused on video. Hence, LinkedIn also moving towards video indicates that they are taking content creators very seriously.
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