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LinkedIn’s Zip: A Quiet Game That’s Changing How We Think About Engagement
- LinkedIn has rolled out a simple, daily logic game named Zip for users.
- Zip offers a moment of play without setup, scrolling, or social energy.
- It enhances user engagement by fitting into short, quiet moments and providing closure.
- The game boosts daily active usage, re-engages users, and fuels behavioral data.
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