Major League Soccer has partnered with crypto startup Sweet to launch MLS Quest, an NFT-based fan engagement platform on the Sui blockchain.
Fans can collect NFTs called 'Key Play of the Game Medallions' featuring MLS stars, including Lionel Messi, to unlock video highlights from MLS games.
Completing a 'quest' by collecting all four NFTs associated with a single match will unlock rewards such as gift cards, match tickets, or signed jerseys.
MLS Quest is built on the Sui blockchain and aims to elevate the fan experience through digital innovation and collectible challenges.