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Lionel Messi’s MLS playoff debut was Apple TV’s most watched sporting event ever
- Lionel Messi's MLS playoff debut was Apple TV's most-watched sporting event.
- The match was available for free worldwide on MLS Season Pass on Apple TV.
- Messi failed to score but delivered an assist in Inter Miami's 2-1 win against Atlanta United.
- Apple signed a $2.5 billion deal to broadcast MLS games on Apple TV.
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