<ul data-eligibleForWebStory="false"><li>A new feature was introduced to engage users after creating a fantasy team for e-sports, focusing on keeping them excited about the platform and encouraging them to create more teams repeatedly.</li><li>Qualitative analysis and benchmarking were heavily relied upon due to the absence of historical data, employing cross-app analysis, contextual inquiries, and focus group discussions to gather insights for informed decisions.</li><li>Esports enthusiasts and first-time fantasy players were motivated by profit, exploration, and fun but faced challenges like a lack of mid-match engagement and no real-time connection to performance, leading to a feeling of disconnection until the match concluded.</li><li>Pro fantasy players, focused on making money and tracking match updates efficiently, encountered issues like the absence of live updates and having to use multiple apps to check scores, indicating the need for live, automated rankings for real-time engagement.</li></ul>

Live Experience for E-sports

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