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Living in the feed: Trust and AI drive strategic shifts for advertisers and content creators
- Younger generation is outsourcing truth and importance to online influencers and their own circle of friends. The migration of online trust identified by Jigsaw is having on impact on the advertising world in particular. The Brandtech Group pays close attention to how LLMs impact client perception through the four functions of search, share, shop and scroll as performed by models from Google’s Gemini, OpenAI, Meta Platforms Inc. and Amazon.com Inc.’s Rufus. On the flip side of the digital marketplace, content creators have been whipsawed between the need for cultivating a vast audience and being able to get paid for it. Story Protocol is an intellectual property-tracking blockchain network founded to help content creators protect IP. Technology ‘supercycle’ is coming.
- According to Amy Webb, CEO of the Future Today Institute, two additional general-purpose solutions will set a course for the rest of this decade. These will be biotechnology and advanced sensors which, in combination with AI, will create a flywheel effect with significant societal impact.
- The technology world is adjusting on the fly to the impact of both AI and the astonishing speed in which something as basic as a photo can be remixed and redistributed for a vast array of additional purposes. The power of the internet and the growing use of artificial intelligence are going to change how the world defines trust.
- The migration of online trust identified by Jigsaw is having on impact on the advertising world in particular. The Brandtech Group pays close attention to how LLMs impact client perception through the four functions of search, share, shop and scroll as performed by models from Google’s Gemini, OpenAI, Meta Platforms Inc. and Amazon.com Inc.’s Rufus.
- Living in the feed: Trust and AI drive strategic shifts for advertisers and content creators. Redefining brand identities. Strengthening IP rights. Tomorrow is going to look quite different from today.
- On the flip side of the digital marketplace, content creators have been whipsawed between the need for cultivating a vast audience and being able to get paid for it. Trust in fair rights compensation has become a more significant issue over the past year as the owners of some popular AI models have been gobbling up content without compensating owners of the intellectual property or IP.
- The solutions on display at EmTech involving the advertising and IP worlds highlighted a key takeaway from the two-day event. The technology world is adjusting on the fly to the impact of both AI and the astonishing speed in which something as basic as a photo can be remixed and redistributed for a vast array of additional purposes.
- Story Protocol is an intellectual property-tracking blockchain network founded to help content creators protect IP. According to Amy Webb, CEO of the Future Today Institute, two additional general-purpose solutions will set a course for the rest of this decade. These will be biotechnology and advanced sensors which, in combination with AI, will create a flywheel effect with significant societal impact.
- The Brandtech Group pays close attention to how LLMs impact client perception through the four functions of search, share, shop and scroll as performed by models from Google’s Gemini, OpenAI, Meta Platforms Inc. and Amazon.com Inc.’s Rufus.
- Knowing each model’s preferences is the key to message optimization, according to Rebecca Sykes, partner at The Brandtech Group. Technology ‘supercycle’ is coming.
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