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Local SEO and Print Marketing: A Powerful Duo for Small Businesses
- Local SEO is crucial for small businesses with a physical presence as it increases the likelihood of a customer visiting their location through well-optimized Google My Business profile, location-based keywords and gathering customer reviews.
- Print marketing provides a tangible touchpoint for customers helping businesses engage with their audience and offers additional opportunities for customer engagement.
- Print marketing helps reinforce brand recognition and encourages local engagement while driving website traffic through the use of website URLs or QR codes on print material.
- Business cards, flyers and brochures, and direct mail campaigns are some print marketing strategies that align well with local SEO and work well for driving customer engagement in Brisbane.
- Combining print marketing and local SEO helps with driving traffic to your business and builds trust with local audiences through consistency in brand messaging across all platforms.
- Creating consistent messaging, visuals and tone across both digital and print media can also help with boosting brand recognition and credibility among customers.
- Tracking metrics such as website traffic and search rankings is key to knowing the effectiveness of both print and digital media as marketing strategies.
- This combination allows businesses to create a powerful marketing duo that attracts new customers and builds lasting relationships within their community.
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