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Logo Design ROI: The Hidden Value of Visual Identity
- A well-designed logo is the face of your brand that can immediately convey your company’s personality and values to potential customers. It is an asset that can pay dividends year after year, make you unforgettable and improve brand recognition.
- A professionally designed logo that signals you mean business can boost website design credibility and lead to a likely customer trusting your brand over your competitors.
- 75% of users base their judgment on a company's website design credibility. And who do you think is the lead player on most websites? You guessed it… the logo.
- Your logo can have a significant positive ripple effect throughout your business, it can support and strengthen marketing campaigns, build customer loyalty and open new markets.
- A great logo is more than just a pretty picture. It's a force multiplier that can elevate several aspects of your business, from employee morale to your digital marketing.
- When you go cheap while designing your logo, you are buying a generic symbol that says nothing about your brand, which will eventually lead to obscurity.
- Investing in a culturally aware logo can open new markets and avoid costly mistakes. Green Logos for a Green Future, consider using subtle hints such as green colour schemes or natural motifs.
- Registering a logo as a trademark can save one a great deal of headache and money afterwards. It entitles you to seek legal action against people who steal or misuse your logo.
- A well-designed logo can also make your website more memorable, drive ad click-through rates, and increase social media engagement.
- Large agencies offer more comprehensive brand identity services, while freelancers may show you more personal attention. Your choice depends on your needs and budget.
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