The article uses the metaphor of looking for keys under a lamppost to explain how people often focus on improving technical skills rather than addressing the actual need in consulting.
Many individuals with strong technical skills believe that enhancing those skills further will lead to consulting opportunities, while neglecting other essential aspects.
The author suggests that individuals should focus on improving their strengths rather than obsessing over their weaknesses, unless the weaknesses are the limiting factor hindering progress.
For instance, if sales skills are what hold someone back in consulting, then it is crucial to work on improving sales abilities rather than excessively focusing on technical expertise.