Kelly Winegarden Hall highlights the importance of leading with love in startups for scalability and sustainability.Hall shares her realization about the abundance of love after a life-changing event in 2017.Leading with love fosters psychological and physical safety, enabling teams to perform at their peak.Love in the workplace includes recognizing colleagues' skills, encouraging risk-taking, and promoting trust and collaboration.Hall provides a real-world example where resolving conflicts with love reconnected a team and improved performance.She emphasizes focusing on outcomes rather than hours worked and supporting flexible schedules based on individual needs.Hall suggests founders pay attention to microclimates in teams and shift from fear to trust through open communication and understanding.She advocates for a circular leadership structure that empowers employees and values collaboration over hierarchy.Incorporating compassion in capitalism is seen as essential for creating a more equitable and sustainable future for all.Hall's guiding message for founders is, 'I see you, I love you, and it is my pleasure to serve you.'