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Guardian

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‘Love the car, not the CEO’: how Europe’s Tesla owners feel about their cars - and Elon Musk

  • Europe's Tesla owners express mixed feelings about their cars due to Elon Musk's controversial actions and political views.
  • Protests against Elon Musk are expected at Tesla showrooms in response to his association with the Trump administration.
  • Tesla sales in Europe have declined by 44% on average, leading to a 9.6% market share drop, the lowest in five years.
  • Despite this, Tesla registrations in the UK rose by almost 21%, with the Model 3 and Model Y being popular choices.
  • Some Tesla owners are conflicted, feeling moral discomfort due to Musk's politics but still appreciating the practicality and performance of their cars.
  • Tesla fans express their disappointment and moral dilemmas over Musk's political affiliations, leading some to consider alternatives like Polestar.
  • While some owners vow to keep their Teslas regardless of Musk's views, others regret their purchase due to concerns about supporting him.
  • The controversy surrounding Musk has led to divided opinions among Tesla owners, with some feeling conflicted about their continued support.
  • Musk's political alignment and actions have caused discomfort and moral dilemmas for some Tesla owners, impacting their perception of the brand.
  • The emotional and ethical considerations regarding owning a Tesla in light of Musk's political stances create internal conflicts for some owners.

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