A naukri.com initiative
TechCrunch
2w
399
Image Credit: TechCrunch
Luna wants to help young girls navigate their health and well-being
- London-based startup Luna has created a health and well-being app for teenage girls, with the aim of educating and supporting them through teenhood. The app allows users to ask questions about their health and wellness and receive responses from experts. It also allows them to track their periods, moods, and skin and features a “Learn” section where users can access articles and videos from experts on specific topics around body positivity, work anxiety, relationships, and more. The app currently operates on a freemium model where users can access all parts of Luna for free, but then get capped at a certain point of usage.
- The app was the brainchild of best friends Jas Schembri-Stothart and Jo Goodall, who came up with the idea as part of their MBA program at Oxford. The duo built a simple version of Luna in November 2022 and since then they have been building out the app and adding new functionality based on responses from users.
- The startup is using AI to field answers for questions that have already been asked on the platform and is available worldwide, except in the United States, where the company intends to launch next year. The startup has raised €1.4m in funding to date, and operates on a freemium model, with users able to pay €2.99 per month for unlimited access to the app.
- Additionally, Luna features a series of questions that users are asked each day to track how they feel and to log their periods, skin, sleep, and more. Each month, a report is provided based on user logs, advising them on healthy habits to form while nudging users to consider chatting with their doctor about significant events.
- Luna's vision is to become the go-to app for teenage girls in terms of health, well-being and education. Not only will it help these girls, but it will also provide parents with new opportunities to learn more about the changes their teenagers are going through.
- According to the founders, Luna was created because of a lack of information about health and wellness during their teenage years. Luna provides a platform that seeks to help teens navigate through their health and well-being journeys throughout puberty.
- Luna lets users ask anonymous questions and receive responses from experts like general practitioners, gynecologists, dermatologists, academics, and more. Nearly 45,000 questions have been asked on the platform to date, with 100,000 users.
- During their MBA program Schembri-Stothart and Goodall were required to form a team and come up with an idea to pitch to mock investors. They formed a team with other women from around the world and talked about women’s health issues they experienced in their adolescence.
- Teenagers who attended focus groups conducted by Schembri-Stothart and Goodall agreed that they were facing a misinformation crisis and didn’t know what was fact or fake because they were getting most of their information from Tiktok, and the education system was not helpful.
- After graduating from their MBA program, the duo built the app in 2021 and launched a simple version in November 2022, which they shared with teenagers who attended their focus groups.
Read Full Article
24 Likes
For uninterrupted reading, download the app