<ul><li>Luxury brands sell dreams, status, and experiences rather than products at high-end prices.</li><li>The key elements that make a brand a luxury brand are exclusivity, quality, heritage, experience, and emotional connection.</li><li>A brand's core values, compelling brand story, and visual identity are significant aspects of creating luxury brand identity.</li><li>Quality over quantity is significant to use social media to showcase your brand lifestyle, offer behind-the-scenes glimpses, and connect with affluent millennials and Gen Z.</li><li>Personalisation is reaching new heights due to the advent of AI and data analytics.</li><li>Sustainability is becoming a new marker of luxury as consumers are becoming increasingly eco-conscious.</li><li>Balancing exclusivity with growth is a delicate dance.</li><li>Brands like Stella McCartney and Veja have built their luxury credentials along with sustainability.</li><li>Thoughtful collaborations with credible artisans, designers, or niche influencers can be just as effective and often more authentic than celebrity endorsements.</li><li>Building an authentic luxury brand often takes years, even decades.</li></ul>

Luxury Branding: Insider Secrets for Aspiring Entrepreneurs

Discover more