<ul><li>Luxury conglomerate LVMH is implementing artificial intelligence tools in various aspects of its operations to enhance operational efficiency and customer retention.</li><li>Predictive AI, generative AI, and AI agents are being utilized by LVMH across supply chain, pricing, product design, and marketing.</li><li>The company's AI tools are helping in summarizing customer interactions, generating personalized messages, adjusting prices, addressing supply chain issues promptly, inspiring design teams, and creating content for eCommerce sites.</li><li>To power its AI tools, LVMH collaborated with Google to build a central data platform over the past four years, aiming to leverage AI as a crucial element for consumer businesses to navigate industry challenges.</li></ul>

LVMH Deploys AI Tools Across Operation, Seeking Efficiency and Customer Retention

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