Magenta Mobility has enrolled its delivery workforce under the government’s e-Shram portal to enhance their financial and social security.
The e-Shram portal, launched by the Ministry of Labour and Employment, offers gig workers access to various government welfare schemes like health insurance and life cover.
By registering on e-Shram, over 2,700 delivery executives of Magenta Mobility in India will be part of a formal identification system, enabling them to benefit from national welfare initiatives.
This initiative reflects Magenta Mobility's commitment to creating a responsible and secure gig economy, focusing on both environmental sustainability and social equity for its workers.