Magners' 'Real to our Core' campaign uses reductive graphic design to highlight its real Irish cider.
The campaign effectively uses Magners' most recognizable asset, the brown pint bottle, merging it with apples in creative and unexpected ways.
The posters, developed by Good Drinks' internal creative team, feature clean lines, bold colors, and clever compositions, demonstrating strong graphic design principles.
Magners' 'Real to Our Core' campaign effectively communicates the brand's core values and product attributes through simplicity and visual storytelling.