<ul><li>Several major brands, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed advertising on X after a year-long hiatus, but with significantly reduced spending.</li><li>Between January and September 2024, these brands collectively spent under $3.3 million on X, a 98% drop compared to the $170 million spent during the same period in 2023.</li><li>Smaller challenger brands are now the top advertisers on X, taking advantage of a less competitive advertising landscape.</li><li>However, trust in X continues to erode, with 26% of senior marketers planning to cut spending on the platform in 2025 and only 4% trusting it for brand safety.</li></ul>

Major Brands Slowly Return to X, but Ad Spending Remains Low

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