<ul><li>YouTube CEO Neal Mohan referred to India as the 'Creator Nation' and mentioned that Indian content accumulated 45 billion hours of watch-time globally, with a payment of ₹21,000 crore to Indian creators, artists, and media companies in the past three years.</li><li>An over ₹850 crore investment was announced by YouTube towards expanding the orange economy, sparking excitement among content creators.</li><li>Indian Farmer, an agricultural YouTube channel managed by brothers Akash and Santosh Jadhav, has nearly 5 million subscribers and 10 million followers globally.</li><li>While Indian Farmer monetizes primarily through brand collaborations and structured agricultural courses, content creators like Murasaki, focusing on content about India and Japan, express concerns about the impact of AI on content creation and earnings in the future.</li></ul>

Making cross-cultural waves in the orange economy

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