Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International.
The ranking reflects Mamaearth's significant market presence in India's beauty and personal care industry.
The success of Mamaearth and other Honasa Consumer brands highlights the growing dominance of direct-to-consumer (D2C) brands in the Indian beauty market.
Honasa Consumer reported strong financial performance, with a significant increase in profit and revenue for the first quarter of 2024.