Conversational AI startup Manychat raises $140 million in funding to automate social media interactions for brands and creators.
Manychat's chat-based marketing platform uses generative AI chat models to engage with followers across leading social media platforms including Instagram, WhatsApp, TikTok, and Messenger.
The funding will be used to develop AI agents to take actions on behalf of companies, enabling Manychat to evolve beyond just interaction with consumers.
While conversational AI in social media is a promising application, brands need to be cautious about implementing it to avoid being perceived as pushy.