<ul data-eligibleForWebStory="true"><li>Sony's Studio Business Group CEO, Hermen Hulst, reassures investors that upcoming game Marathon won't face the same fate as Concord.</li><li>Hulst acknowledges Concord's failure and cites the competitive nature of the market and marketing issues as reasons behind its cancellation.</li><li>Lessons were learned from Concord's failure, leading to new operating procedures at Sony to prevent history from repeating with Marathon.</li><li>The goal for Marathon is to release a bold, innovative, and engaging title, marking Bungie's first new title in over a decade.</li><li>Sony is actively monitoring and using feedback from closed alpha tests to improve Marathon's development.</li><li>Developers involved in Concord express hopes for Marathon's success and urge against premature judgment.</li><li>Marathon is scheduled to launch on PlayStation 5, Windows PC, and Xbox Series X on Sept. 23.</li></ul>

Marathon isn’t going to be another Concord, Sony insists

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