Marico's D2C personal care brands achieved an annualized revenue run rate (ARR) of INR 525 Cr in Q2 FY25.The company expects its digital-first portfolio to reach an ARR of nearly INR 600 Cr by the end of the fiscal year.Beardo, a men's grooming brand, exceeded expectations and is projected to achieve double-digit EBITDA margin in FY25.Marico's D2C portfolio companies are on track to double their ARR by FY27.