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The Verge

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Image Credit: The Verge

Mark Zuckerberg just declared war on the entire advertising industry

  • Meta CEO Mark Zuckerberg revealed his plan to eliminate the entire advertising ecosystem with the help of AI during a conversation with Stratechery's Ben Thompson.
  • Zuckerberg mentioned that with AI improving ad targeting, Meta is now focusing on automating the creative aspect of ads to a point where an infinite number of ads can be generated and tested.
  • The goal is to make it easier for businesses by possibly providing ad creation services directly, disrupting the current advertising industry.
  • This move could potentially revolutionize how advertising is done on platforms like Meta and Google, as AI continues to play a significant role in shaping the industry.

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