Meta CEO Mark Zuckerberg revealed his plan to eliminate the entire advertising ecosystem with the help of AI during a conversation with Stratechery's Ben Thompson.
Zuckerberg mentioned that with AI improving ad targeting, Meta is now focusing on automating the creative aspect of ads to a point where an infinite number of ads can be generated and tested.
The goal is to make it easier for businesses by possibly providing ad creation services directly, disrupting the current advertising industry.
This move could potentially revolutionize how advertising is done on platforms like Meta and Google, as AI continues to play a significant role in shaping the industry.