Meta CEO Mark Zuckerberg and Apple CEO Tim Cook have a long-standing feud, exchanging barbs over products and business models since 2014.
Their rivalry intensified when Cook criticized Facebook's business model in 2014, emphasizing privacy and data collection concerns.
The feud escalated following the Cambridge Analytica scandal in 2018 when Cook and Zuckerberg exchanged critical remarks.
Zuckerberg, unhappy with Apple's critiques, ordered employees to switch from iPhones to Android devices in response.
The feud extended to Apple's App Store policies and privacy changes, with Zuckerberg criticizing Apple's monopoly rents and gatekeeper role.
Apple's iOS updates and Facebook's objections to privacy changes led to billion-dollar impacts on Facebook's business.
Cook and Zuckerberg continued their spats over privacy, advertising models, and AR/VR technologies in recent years.
Zuckerberg criticized Apple's recent products and accused them of hindering innovation by not inventing significant technologies post-iPhone.
The ongoing rivalry showcases differing views on data privacy, business practices, and product innovation between Meta and Apple.
Zuckerberg's comments at the Stripe Sessions conference in May 2025 highlighted Meta's stance against competitor restrictions imposed by Apple and Google.