Meta CEO Mark Zuckerberg unveiled plans to automate the ad industry with an AI ad tool during a conference in San Francisco.
The tool would involve using AI-generated ads on Facebook, Instagram, and Threads to deliver results for businesses based on their objectives and budget.
While Zuckerberg believes in the efficiency of AI for advertising, concerns have been raised about the impact of AI-generated ads on user experience and ethical considerations.
The ad industry has mixed reactions towards Zuckerberg's vision of automating the industry using AI tools, with some concerns over the potential threat to human creativity and livelihoods.