<ul><li>Association rules and Market Basket Analysis (MBA) are widely used data analysis techniques in the retail sector.</li><li>A project on association rules and MBA in the retail sector is introduced, highlighting its relevance for professionals in this industry.</li><li>A curious event in the United States is shared, where a supermarket chain applied these techniques to understand purchasing patterns.</li><li>The project is praised and readers are encouraged to support it by leaving claps and comments.</li></ul>

Market Basket Analysis: The Complete Guide

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