<ul><li>Market research doesn't have to be complex surveys or industry reports.</li><li>The best source for finding problems could be your daily frustrations.</li><li>Real problems are those that are repeated, people pay for broken solutions and impact their daily routine.</li><li>Competition is needed for a market to exist.</li><li>Use Sensortower to research competitors by checking their ranking history, downloads, revenue, and reviews.</li><li>Cross-reference Sensortower data with App Store reviews.</li><li>Add up revenue of 3-5 players to measure the demand of the market.</li><li>Green lights are steady growth, players making $500k+, and similar complaints.</li><li>Red flgs are a decline in revenue, downloads, or top player taking >70% of the market.</li><li>Find problems that are already making someone else money and build a MVP that solves them.</li></ul>

Market Research is Really Just Structured Stalking

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