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Marketers Add Listening to Their Social Media Tasks
- Businesses are focusing on using social media as a listening tool, with organic social media expected to be more important this year.
- Marketers face challenges in mastering social media, with many rating their skills as intermediate.
- Investment in social media aims to raise brand awareness, connect with customers, and increase brand engagement.
- Video posts will be prioritized by over 75% of marketers in 2025, with carousels following closely.
- Funding constraints may limit businesses in completing all social media tasks, with over 20% facing limitations in video capabilities.
- Marketers are active on multiple social media platforms, with shifts seen in usage from platforms like Facebook to Instagram and LinkedIn.
- Balancing posting frequency and timing is crucial, with optimal posting times varying across platforms like Facebook and LinkedIn.
- Around 21% of businesses outsource social media tasks, with paid social and content production commonly hired out.
- Social listening is gaining importance, with around 50% of marketers engaging in monitoring brand reputation and gathering competitive intelligence.
- Paid social media is a significant aspect, with businesses allocating a portion of their marketing budget to ads on platforms like Facebook, Instagram, and LinkedIn.
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