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Marketers Just Might Be The Only Professionals Saving Startups From Destroying Themselves

  • The rush to scale in technology startups often leads to an imbalance where hype overshadows substance.
  • Cases like Theranos and WeWork highlight the dangers of prioritizing valuation over value.
  • CMOs in high-growth tech startups face challenges in navigating between aggressive marketing and ethical practices.
  • Embracing a long-term vision and marketing with ethics can help startups avoid pitfalls and build lasting trust.

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