<ul><li>Scarcity is a powerful motivator of behavior, driving urgency and exclusivity.</li><li>In the movie 'Jingle All the Way', scarcity of a popular toy created competition, urgency, and exclusivity.</li><li>Examples like eBay demonstrate how scarcity tactics like countdown timers and competition can generate urgency.</li><li>However, using scarcity tactics inauthentically can harm customer loyalty and trust.</li></ul>

Marketing Behavioural Science: Jingle All the Way — Creating Urgency and Exclusivity Through…

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