<ul><li>Consumers get tired of seeing the same ad over and over again, leading to a negative impact on their viewing experience and reduced likelihood of purchasing the product.</li><li>Shorter video ads are necessary as consumers' attention spans continue to decrease, with significant drop-off rates after 10 or 20 seconds.</li><li>Avoid automatic sound playback in video ads as it is disliked by consumers, and provide closed captions for better user experience.</li><li>Mobile gaming ads are highly effective, with gamers being more attentive to in-game display ads and preferring video ads as a way to access in-game content.</li></ul>

Marketing Fundamentals: Selected Hot Ad Trends

Discover more