<ul><li>Google Chrome now allows users to opt-in or opt-out of third-party data collection, impacting digital marketers.</li><li>Transition to cookieless tracking requires innovative strategies such as first-party data collection, contextual targeting, and utilizing Conversions API.</li><li>Implementing Conversions API for Meta platforms and utilizing LinkedIn's Insight Tag and Conversions API are recommended.</li><li>Other strategies include contextual targeting, behavior modeling, and platform-based/third-party audience targeting.</li></ul>

Marketing Strategies In A World Of Opt-Outs

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