Premium travel luggage brand EUME secured Rs 25 crore in a Series A funding round with marquee investor Ashish Kacholia leading the investment.
Kacholia, along with existing seed investors, aims to help EUME scale its retail presence, enhance team, boost marketing efforts, and improve working capital.
EUME plans to open three new flagship stores in Bengaluru, Mumbai, and Hyderabad within 45 days to strengthen its offline presence in key metro markets.
The startup intends to expand its product range focusing on premiumisation to meet the rising demand for high-quality travel and lifestyle products in India.