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Marriott Logo Design: Secrets of Hospitality Branding
- The Marriott logo has undergone a fascinating transformation over the years, mirroring the company's growth and adaptation to changing market demands.
- The original Marriott logo was far from the sleek, modern design we know today.
- The iconic “M” symbol was introduced, adding a distinct visual identity that was easy to recognise and remember.
- The “M” symbol remained, but the whole “Marriott” wordmark now accompanied it in a sleek, modern font.
- Marriott underwent another logo transformation, giving wordmark a more geometric font that exuded a sense of modernity and innovation.
- The clean, bold lines and perfectly balanced proportions create a sense of stability and strength.
- By carefully balancing the weight and spacing of the letters, the Marriott wordmark achieves perfect harmony with the logo mark, creating a cohesive and visually striking identity.
- The navy blue represents the reliability, trustworthiness, and professionalism that are hallmarks of the Marriott brand.
- The Marriott logo's enduring success is mainly due to its simplicity and memorability.
- Prioritise brand consistency in your identity development.
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