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Mastering the Convergence of Business Acumen and Technological Prowess: The Cheitali Thakkar Story
- Cheitali Thakkar's journey highlights her remarkable talent and dedication from her early academic success in India to her current position as a senior product manager in Amazon's Marketing Science Division.
- Her analytical proficiency was developed when she completed a Master's degree from Purdue University's esteemed Master of Science in Marketing Analytics program, where she demonstrated remarkable resilience and adaptability to finish during the pandemic's peak.
- Cheitali was also a co-founder of Generations Going Green, a startup established to promote eco-friendly alternatives, which earned nationwide recognition for reducing waste and promoting sustainable living practices.
- Prior to joining Amazon in 2021, Cheitali developed her digital marketing skills at Publicis Groupe, where she helped develop annual marketing plans for Citibank across 17 countries in an APAC and EMEA region, with a 10% revenue growth surpassing target.
- At Amazon, Cheitali pioneered strategic implementation of machine learning based media mix model resulting in millions of dollars in cost savings for the marketing department across the United States and 60% efficiency improvement in ROI.
- Her outstanding progress also earned her colleagues and her the prestigious Gold Stevie Award in 2024 for technology innovation of the year.
- Cheitali is a true inspiration, who demonstrated the power of perseverance, intellectual curiosity, and her commitment to innovation.
- From her humble beginnings in Mumbai to her current position in Amazon, Cheitali proves that hard work, determination, and a willingness to value new challenges always lead to success in any field.
- She is a strong believer in using AI and ML to help businesses make informed decisions and to drive transformative change within the industry.
- Today, her incredible journey serves as a shining example of what can be achieved when one stays committed to their life's work with great focus.
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