<ul data-eligibleForWebStory="true"><li>Mattel partners with OpenAI to integrate AI into its brand experiences and operations.</li><li>AI tools and experiences from OpenAI will be introduced across Mattel's global audience.</li><li>Mattel brands like Barbie, Hot Wheels, Fisher-Price, and UNO will benefit from this partnership.</li><li>The collaboration will incorporate OpenAI's language models into consumer-facing products and internal processes.</li><li>Mattel aims to enhance fan interactions with its brands and boost creativity and productivity through AI.</li><li>ChatGPT Enterprise will be used by Mattel for product development and engaging global fan communities.</li><li>Josh Silverman, chief franchise officer at Mattel, highlights AI's potential to innovate play experiences.</li><li>Mattel will leverage AI to expand the reach of its brands and reimagine forms of play.</li><li>OpenAI's COO, Brad Lightcap, expresses pleasure in partnering with Mattel for AI experiences.</li><li>Mattel emphasizes approaching AI integration carefully to ensure safe and valuable user experiences.</li></ul>

Mattel to Bring AI to Barbie, Hot Wheels and More in OpenAI Partnership

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