A naukri.com initiative
Inc42
7d
340
Image Credit: Inc42
Matter of Minutes: How D2C Brands Can Win the Quick Commerce Game
- The global transition post-Covid saw a rapid embrace of New Normal, with India's retail market growing significantly.
- The rise of fintechs and government focus on financial inclusion positioned Indian consumers for quick commerce adoption.
- Quick commerce saw significant growth, with revenues surpassing $4.2 billion by 2023 and expanding into tier II cities.
- Quick commerce's speed and convenience appealed to consumers, challenging marketplaces and D2C brands.
- Technology enabled quick commerce to expand beyond groceries to categories like electronics and fashion.
- Challenges faced by D2C brands in listing on quick delivery platforms led to the rise of logistics enablers like Zippee.
- Zippee helped D2C brands achieve faster deliveries, reduce NDRs and RTO rates, and retain customer data.
- Speed and efficiency in logistics become crucial for D2C brands to meet customer expectations and compete in the market.
- Zippee's integration with brands' online stores and real-time order tracking enhances customer experience and reduces logistics costs.
- As the D2C and quick commerce sectors grow, enablers like Zippee play a vital role in improving conversion rates and sustaining customer relationships.
Read Full Article
20 Likes
For uninterrupted reading, download the app