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Matthew Bernardini, CEO and Co-Founder of Zenapse – Interview Series
- Matthew Bernardini is the CEO and Co-Founder of Zenapse, leading the development of AI-driven emotionally intelligent experiences.
- Zenapse uses the Large Emotion Model (LEM) for psychographic insights to enhance customer connections and drive results.
- The LEM differentiates from traditional Large Language Models (LLMs) by focusing on emotions, behavior, and consumer motivations.
- Zenapse collaborates with Google and Comcast Lift Labs to provide enterprise-ready AI solutions for marketers.
- Emotional intelligence bridges the gap in marketing AI platforms, allowing for more personalized and resonant interactions.
- Marketers using LEM have seen significant increases in conversion rates and engagement with targeted emotional insights.
- Zenapse challenges misconceptions about AI replacing marketers, emphasizing the augmentation of emotional intelligence in marketing strategies.
- True innovation in AI + EQ lies in leveraging quality data like Zenapse's LEM, offering insights into consumer emotions and behaviors at scale.
- Zenapse's LEM is built on psychographic signals including beliefs, emotions, activities, and behaviors to enhance customer understanding.
- Privacy and ethical considerations are crucial for Zenapse, ensuring data protection and anonymization in compliance with industry standards.
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