Some business leaders in a 'mature' startup are exhibiting attitudes of reluctance, believing that if the company was going to make it they would have by now.
As the COO steps in for the founder and CEO, they are struggling with the pessimistic outlook among staff members.
Leaders who have become weary may feel more motivated if they reconnect with their drivers: whether it be the promise of a big payout, purpose-driven work, or the desire to be part of something innovative.
Advisors may recall previous motivation techniques like rearticulating the company's long-term vision on a more regular basis, as well as praising staff accomplishment.
Encouragement can go a long way, and while leaders should be attentive to concerns, they should make direct requests instead of just critical feedback.
If the COO is unable to achieve productive change through the staff they presently employ, they may need to contemplate employee replacement.
Building a start-up from the ground up is a tough job which requires optimism and resilience, qualities unique to both founders and some executive managers.
The COO needs to inspire her staff by listening, re-stating the vision and finding ways to positively motivate the team.
It is not always enough to give constructive feedback; sometimes clear and direct requests need to be made instead if leaders are to create change that is enduring.
Good leadership is never easy. It requires a rare combination of attributes and qualities that not everyone possesses.