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Mature Start-up Running Out of Gas? Ask Madeleine

  • Some business leaders in a 'mature' startup are exhibiting attitudes of reluctance, believing that if the company was going to make it they would have by now.
  • As the COO steps in for the founder and CEO, they are struggling with the pessimistic outlook among staff members.
  • Leaders who have become weary may feel more motivated if they reconnect with their drivers: whether it be the promise of a big payout, purpose-driven work, or the desire to be part of something innovative.
  • Advisors may recall previous motivation techniques like rearticulating the company's long-term vision on a more regular basis, as well as praising staff accomplishment.
  • Encouragement can go a long way, and while leaders should be attentive to concerns, they should make direct requests instead of just critical feedback.
  • If the COO is unable to achieve productive change through the staff they presently employ, they may need to contemplate employee replacement.
  • Building a start-up from the ground up is a tough job which requires optimism and resilience, qualities unique to both founders and some executive managers.
  • The COO needs to inspire her staff by listening, re-stating the vision and finding ways to positively motivate the team.
  • It is not always enough to give constructive feedback; sometimes clear and direct requests need to be made instead if leaders are to create change that is enduring.
  • Good leadership is never easy. It requires a rare combination of attributes and qualities that not everyone possesses.

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