<ul><li>McDonald’s Japan has launched its own virtual reality (VR) world in VRChat, tapping into the popularity of VR and VTubers in Japan.</li><li>The official McDonald's Japan world in VRChat allows users to enjoy virtual fries, take photos, and interact with McDonald's mascots.</li><li>The VR world is based on McDonald's marketing campaigns and its 'Tirori Mix' animated music video collaboration.</li><li>While Meta's Horizon Worlds has limited avatar customization, VRChat's support for user-generated avatars has attracted the attention of Japan's VTubers.</li></ul>

McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend

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